I’m a Management Consultant and Business Developer for Tech and Online oriented companies.
I like to work for startups that are driven by vision. Amongst others, I bring an analytic approach and a high level of enthusiasm, to the table.
Positioning strategies and operational development and implementation for key clients mainly in online and technology sectors. Focused both on startup launches as well as on established companies that wish to approach new business lines.
Analysis and development of management performance indicators as well as business audit. Development and implementation of strategies for change.
E-commerce marketing campaign architecture and 360 marketing tools implementation. Development of business intelligence reports for management analysis purpose and predictive view of operations and sales.
Quantify is a development and consultancy boutique for performance in commercial areas. It is focused on marketing strategies and mechanics, operations, product and content management, sales or people management. Quantify delivers measurable impact in digital oriented companies and unfolds knowledge that is brought by a team of industry centered consultants.
Sport Couture / Burberry Romania / Vans Romania | Private Investment Group in Fashion Retail
» Analysis and development of workflows in the commercial and logistics departments of various retail brands (Sport Couture / Burberry Romania / Vans Romania /Tehnogym)
» Technical consultant of the online business opportunity for the Vans brand in Romania
» Project management and business analysis of migration of existing platform towards a new web development agency
» Integration of existing platform (Magento) with third party solutions (Mailchimp, Mandrill, Marketing automatization software, PBX) and CRM (Microsoft Dynamics and Entersoft CRM)
» Business analysis and process set-up of existing communication flows for commercial and logistics departments
» BI Dashboards set-up and KPIs definition of online and stocks performance
» Management of people, recruiting, training and set-up workflows in the online division
4ideas | Interactive agency
» Analysis of existing portfolio of projects and optimization of their existing and future potential by changing the approach according to a new classification of clients and a dedicated evolution plan for each category
» Team development and workflow management (web development workflow, customer service workflow, graphic and web design workflow)
» Set-up and coordination of new working procedures to cover optimization of processes from sales to project development and evaluation through testing, security, invoicing and offer management
» Handling the communication of the new agency approach, directly to clients
» Develop reward system based on performance for employees
Prahova Valley International | Private investor in ecommerce of fashion & lifestyle
Architecture, user guide and functionalities development and wireframe of a dedicated custom application for e-commerce (based on Magento Enterprise and another custom made e-commerce application). It is based on existing workflows from two different e-shops to be calibrated for any number of future ones. The application had to consider integrations with the existing ERP, stock and marketing intelligence reports.
Diversity | jewelry and small appliances retail local business
» Processes set-up and procedures development to prepare the existing business to start an e-commerce line. We have carefully set up ground functionalities of product and content management and warehouse operations.
» Training of the existing team on the use of Magento, logistics and marketing for e-commerce.
Pleisty | Recomanded Engine
Pleisty is the ultimate marketing automation tool for online retail. It enables marketers automate personalized communication of product promotions and marketing messages to their audiences via multiple channels
» Developing and implementing marketing and communication strategies for agency’s clients;
» Analyzing campaigns’ performance and provide recommendations for continuous improvement;
» Marketing audit and consultancy for clients;
» Managing clients’ budgets for projects, channels and marketing campaigns.
Clients: Tom Tailor, Lee Cooper, Kenvelo, Timeout, Fungadgets.ro, Intel Romania, Godmother Agency, Amethyst Radiotherapy Center, Gavriliu Imobiliare, Zeppelin Schule, La femme, Marketonline.ro, MIM Paris.
Personal business and online marketing blog.
Dedicated websites for startup comunity of Hotnews.ro Publisher.
» Responsible for developing and implementing a new system of work procedures and processes between all company’s departments;
» Develop and monitor quality and quantity performance indicators (KPIs), and conducting employees’ periodical assessments;
» Building and coordinating all company’s departments: financial, marketing, buying and product management, content management, customer support, warehouse, programming (total of 30 members);
» Developing Business Intelligence System for shareholders and for each department;
» Work together with the external branding and marketing agency for the startup phase of Clotier;
» Establishing and coordinating Buying and Product Management department;
» Developing new categories: beauty, watches, accessories and clothing;
» Responsible for the buying budget, forecasts and making key decisions about stock control;
» Developing commercially and technically B2B partnerships;
» Negotiation and managing strategic relationships with suppliers;
» Developing business plans for COMODO and Clotier and maintain the relationships with shareholders; managing board meetings.
» Building and coordinating marketing and developers team (total of 7 members);
» Responsible for managing marketing and communication budget;
» Developing the online communication and marketing strategies;
» Implement new design features (UX and UI) to increase user experience and sales;
» Managing developers team in order to implement new technical features;
» Working closely with the Buying and Product Management team
» Developing, optimizing and reporting PPC campaigns (Google Adwords, Facebook Ads, independent display campaigns);
» Implementing cross-selling communication strategies for onsite, offsite, social media and newsletter platforms;
» Developing clients and visitors segmentations and customer retention strategies;
» Analyze footwear and casualwear market and provide ideas for buying;
» Set up process and tools for performance measurement and reporting of KPIs.
Avia Motors and Alto Syncro Group is the biggest Skoda and SEAT independent dealer in Romania.
» Develop, optimize and report PPC campaigns (Google Adwords, Facebook Ads, independent display campaigns);
» Website management and development;
» Develop the online marketing and communication strategy;
» Responsible for cross-sell communication: social media, newsletter, offline and onsite;
» Develop KPIs for marketing campaigns and channels and establish a new reporting system for managers.
Clothes and Footwear Store
Online watches and jewlery store
Gadgets Online Store
Automotive - Skoda Dealer
Automotive - SEAT Dealer
Farma - Radiotherapy Clinic
Education - German Kindergarten
Education - German Kindergarten
Web Development Agency
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Articolul a fost publicat pe startupcafe.ro in data de 23 septembrie 2015. In ultima perioada exista din ce în ce mai multa concentrare pe conceptul de startup, exista din ce in ce mai multe comunitati care vorbesc despre acest subiect (un exemplu bun ar fi chiar acest site), exista din ce in ce mai multe […]October 6, 2015 / No Comments / read more
Articol publicat pe startupcafe.ro pe 15 septembrie 2015 Daca in articolul anterior discutam despre cele 3 tipuri de optiuni pentru platforma de ecommerce si anume custom, hosted sau open-source, in acest articol as vrea sa aprofundez partea de open-source fiind una din cele mai discutate si folosite. Asa cum mentionam in articolul anterior sunt foarte […]September 18, 2015 / No Comments / read more